Joseph P. Weakland, Ph.D.

Technical communicator and corporate futurist. Atlanta.

Marketing

Plain language for technical buyers: what a product does and why it matters. I wrote each piece below and submitted it to marketing.

  • ISO 27002 Data Sheet: Compliance Manager GRC

    Kaseya (RapidFire Tools). PDF, 100 KB. Launch copy for a new Compliance Manager GRC feature. It explains how the product supports ISO 27002 compliance.

  • RMPay Product Brochure

    RouteMatch Software. PDF, 2.2 MB. Sales enablement copy for RMPay, RouteMatch’s account and fare management product for transit agencies and their riders. A graphic designer laid out the brochure.

  • Why RouteMatch Mobility Moved to Esri and OpenTripPlanner

    RouteMatch Software. PDF, 125 KB. The case for moving off Google Maps: its limits for transit services, and the need for more customization and coverage.